Strategy 1-1: Development and growth for rapidly advancing cutting edge fields on a global scale

Strategy 2: Realizing economic growth by promoting the growth and development of SMEs that bring about economic dynamism

Strategy 1-2: Stimulate regional economic activity through urban appeal and related policies

Under the “Osaka Promotion Strategy”(formulated in December 2012) , we have conducted various activities to implement policies focusing on the creation and promotion of urban appeal. Also with prospect to the 2020 Tokyo Olympics and Paralympics, we aim to revitalize the economy, increase our strategic efforts to promote tourism and attract MICE events by applying the private sector’s know-how.

Tourism Promotion

For Osaka to become an inbound tourist destination of the Kansai Region, we set our objective for attracting many foreign tourists to visit in the year 2020. We are presently developing policies to meet this objective.

Increase attractiveness of the Osaka Castle, Otemae, and Morinomiya Areas

The Osaka Castle Area is filled with beautiful greenery and water, and is concentrated with historical and cultural resources. In order to make this area a tourism hub, we implemented PMO (Park Management Organization) in April 2015, a private entity that administers the operation and management of the park, as well as be responsible in promoting the attractiveness of the park. Various projects are taking place to exhibit important cultural properties of Osaka Castle, which includes the “Toyotomi Stone Wall Exhibition Project”(Written in Japanese) External links. This involves excavating and exhibiting the stone walls of the original Osaka Castle built by Toyotomi Hideyoshi, which lie buried underneath the current Osaka Castle.

Osaka Castle and Osaka Castle Park

Osaka Castle and Osaka Castle Park

Excavated a stone wall of Osaka Castle that was built in the Toyotomi Period ©(Public Interest Incorporated Foundation) Osaka City Museum Organization; Osaka City Cultural Properties Association

Excavated a stone wall of Osaka Castle that was built in the Toyotomi Period ©(Public Interest Incorporated Foundation) Osaka City Museum Organization; Osaka City Cultural Properties Association

Increase attractiveness of Tennoji-Abeno Area

For the purpose of raising a regional brand and attracting visitors around the Tennoji-Abeno Area, a private business operator was put in charge of management at the entrance area of Tennoji Park.

We are also making considerations to apply private sector measures in revitalizing the Tennoji Zoo which is the hub of the Tennoji-Abeno Area.

To provide better services for visitors and enhance the functions and facilities of the Osaka City Museum of Fine Arts, we explored the museum’s potential and renovated the rooftop. We also repaired/replaced showcases, renovated external walls and maintained air conditioners.


Information on Osaka Museums Information on Osaka Museums

Lawn Square

Lawn Square

Lawn Square

Lawn Square

Lawn Square

Osaka City Museum of Fine Arts

Promotional Project for Aqua and Lighting

We are promoting to attract visitors by city planning that make use of Aqua and Lighting. And, we are promoting revitalization of water transportation, other measures to enhance the appeal of the waterfront, and waterfront city planning conducive to “Aqua Metropolis Osaka” External links, These included the creation of a private-sector implementation body and a public-sector supporting body.

Nakanoshima Open Terrace (Mizube no Machiasobi)

Nakanoshima Open Terrace (Mizube no Machiasobi)

Nakanoshima Fishing Port at Nakanoshima Gate

Nakanoshima Fishing Port at Nakanoshima Gate

Opening Event of The Aqua Metropolis 2015

Opening Event of The Aqua Metropolis 2015

Festival of the Lights in Osaka

“OSAKA Hikari-Renaissance” External links is a project to illuminate the Nakanoshima area to enhance its appeal which is held in December as one of core programs of the Festival of the Lights in Osaka. At the same time, various events were held throughout the prefecture, promoted in conjunction with the event.

Illumination Street in Osaka Hikari-Renaissance

Illumination Street in Osaka Hikari-Renaissance

The "Wall-Tapestry Lighting Show" Special Performance

The "Wall-Tapestry Lighting Show" Special Performance

Mido-suji Illumination 2015

Mido-suji Illumination 2015

Project for revitalizing Midosuji Boulevard

The Midosuji Boulevard is a symbolic street of Osaka City. The project we are working on focuses to create prosperity on this boulevard by holding attractive events such as a walking day event for pedestrians. We aim on actively promoting the brand and appeal the Midosuji Boulevard at a broad level.

Midosuji Boulevard Autumn Party 2015

Midosuji Boulevard Autumn Party 2015

F1 Car Race at Midosuji Boulevard (Midosuji Boulevard Autumn Party 2015)

F1 Car Race at Midosuji Boulevard (Midosuji Boulevard Autumn Party 2015)

Stage Performance (Midosuji Boulevard Autumn Party 2015)

Stage Performance (Midosuji Boulevard Autumn Party 2015)

Creation of Appealing Historical and Cultural Landscapes

To implement urban development efforts in revitalizing and recreating sightseeing spots, the Semba area is fulfilling a role as a precedent where the street landscape and surroundings are being improved.

Semba area has many historical and cultural assets such as the Tekijuku, Shibakawa Building and Osaka Club. We are planning to make this area more accessible by implementing the beautification of the roads, and replacing electric poles in the area to create more space. This allows visitors to appreciate the unique city atmosphere.

Tekijuku

Tekijuku ©The Osaka University Tekijuku Commemoration Center

Shibakawa Building

Shibakawa Building

OSAKA CLUB

OSAKA CLUB

Project for improving the convenience of a tour bus stop area to better serve foreign tourists

The number of tour buses transporting both Japanese and foreign tourists to the Minami area is rapidly increasing. We have assigned guidance staff in a tour bus stop area in Nipponbashi who direct bus drivers to the drop off and pick up spaces, help them maneuver out of the bus stop area smoothly after dropping off or picking up tourists, and also guide them to parking spots in the surrounding areas. The number of tour buses travelling in Osaka is likely to keep increasing. Therefore, we will continue to have private operators run bus parks in our unused public spaces, providing a tour bus-friendly environment and attracting more tourists to Osaka.

Osaka Convention & Tourism Bureau (OCTB)

The “Osaka Convention & Tourism Bureau (OCTB)” was established in April 2013 and it is managed by a public-private partnership with the aim of making Osaka an inbound tourism destination.

The OCTB is planning to enhance guidance services for tourists at information centers, establish “Osaka Free Wi-Fi” zones at major sightseeing spots and transportation terminals, and provide convenient tourist information on the official website “OSAKA-INFO,” and through SNS services such as Facebook, Twitter and more. In addition, we are distributing tourist information on Osaka and promoting MICE in an effective and flexible manner.

Reestablished as Osaka’s DMO (Destination Management/Marketing Organization) in FY2016, OCTB has made strategic efforts to make Osaka’s urban areas more attractive to tourists.

Through urban tourism management by Osaka’s DMO, we will improve the city’s ability to attract tourists and strengthen its tourism competitiveness.


OSAKA-INFO (Information about tourism, events, etc. in Osaka) External links

Osaka Convention & Tourism Bureau (OCTB)

Strategically Promoting MICE

In collaboration with the Osaka Prefecture, the business community and the OCTB, we aim on promoting Osaka as a convenient venue for MICE (Meetings, Incentive Tours, Conferences and Exhibitions). Through MICE, we want to achieve an increase in tourist consumption, and create more opportunities of business and innovation that can significantly contribute to the accumulation of industries in Osaka.

Furthermore, we are in the process of putting together a basic policy that will put forward concrete efforts for MICE with the consideration of opinions submitted by interested parties.

Attracting Integrated Resorts (IR)

In partnership with the Osaka Prefecture and the business community, the “Yumeshima Development Plan Working Group” was formed in October 2015. Within this group, we introduced new functions such as a tourism hub and considered various perspectives made on what direction to pursue for the development and land use of Yumeshima. In February 2015, the “Yumeshima Development Plan (Draft) Interim Report” External links was announced.

In addition, we are collecting information related to the legal controls enforced by countries that have established IR, and analyzing the construction of safety net examples. We are also making requests to the Government of Japan who has jurisdiction of the legal procedures, so that we can gather other fundamental information that concerns the IR location and establishment.

Cultural Promotion

To conduct the most suitable cultural administration that is best for Osaka, the “Osaka Prefecture and Osaka City Cultural Promotion Unit” was formed under the collaboration between Osaka Prefecture and Osaka City which includes the working group of this unit that is recognizes as the “Osaka Arts Council”. Cultural measures are implemented based on the consideration of suggestions and project proposals.

Within the “Osaka Arts Council,” individuals and organizations take part in creating cultural policies. Experts evaluate, examine and make suggestions for these policies.

We are aspiring to become the Bunka Jiyutoshi Osaka, a cultural city where the private-sector can fully maximize their potential in supporting the independence and creativity of citizens and artists.

Basic Development of Cultural Creation

We are creating a foundation that inspires and realizes dreams for individuals in the areas of art and culture. It will colorfully decorate and overflow with our city thatcitizens and artists present diverse cultural activities and various expressions.

The Osaka Classic

For citizens to enjoy listening to classical music, mini-concerts are held in the lobbies and halls of buildings in the Nakanoshima and Midosuji areas for a one week period.

a photograph of Osaka Classic a photograph of Osaka Classic a photograph of Osaka Classic

Improving City Attractions

We are utilizing wonderful cultural assets and urban spaces of Osaka to sufficiently improve attractions and the ranking of the city. And, we promote to grow economically and to develop entertainment elements of the city to help attract many visitors from abroad.

Film Culture Promotion Project

We organize screening events for citizens to watch and appreciate excellent Asian films, and support filmmaking activities that take place in Osaka. Not only does our city thrive in cultural arts, but we also want to promote the expanding film culture in Osaka to the rest of the country and abroad as well. The continuous promotion of exchanges and cultivation of human resources will help to turn Osaka into a creative base for film culture.

Project for Promoting the Traditional Performing Art, Bunraku

We are providing opportunities for citizens to freely enjoy performances of the Ningyo Johruri Bunraku Puppet Theatre, which is one of the “Important Intangible Cultural Assets” in Japan and is also acknowledged by UNESCO as an Intangible Cultural Heritage.

Sakuya Konohana Award

Upcoming young artists who are 40 and under will play important roles in the future of culture in Osaka. We acknowledge their efforts by presenting them with the Sakuya Konohana Award (Written in Japanese) External links in 5 fields: “fine arts, music, drama/dance, and popular entertainment”.

Osaka City Central Public Hall

The Osaka City Central Public Hall External links was established in 1918 with the donation provided by the late Iwamoto Einosuke. This hall has held many events such as operas, concerts, and lectures given by well-known artists from around the world. It has contributed to long-term development of culture in Osaka as a base.

It is also rated highly as a historical building that represents a Neo-Renaissance architecture style. The building was renewed in November 2002, and was designated as an “Important Cultural Property” in December 2002.

Exterior of the Osaka City Central Public Hall

Exterior of the Osaka City Central Public Hall

Large Assembly Hall (Osaka City Central Public Hall)

Large Assembly Hall (Osaka City Central Public Hall)

Deluxe Room (Osaka City Central Public Hall)

Deluxe Room (Osaka City Central Public Hall)

Fully utilizing the collective strength of Osaka’s museums

Osaka City museums each possess their own enriching contents in their area of specialization. The integration of such establishments helps to demonstrate the collective strength of the museums.

We manage coherently and encourage the mutual collaboration between these advanced museums with diverse characteristics. From this, we want to present museums as common and attractive venues for the citizens of Osaka to visit. Joint publicity activities and cooperation efforts will contribute to the integration and collective strength of the museums, which will reinforce the partnerships and networks between them.

Information on Osaka Museums External links

Science Show at Osaka Science Museum

Science Show at Osaka Science Museum

Planetarium Show at Osaka Science Museum

Planetarium Show at Osaka Science Museum

Permanent Exhibitions at Osaka Museum of History

Permanent Exhibitions at Osaka Museum of History

Nakanoshima Museum Island Initiative

We plan to build a new art museum that distinguishes itself from the Osaka City Museum of Fine Arts and the Museum of Oriental Ceramics. With this new art museum to be open to the public by FY2021, we intend to enhance fascination of the Nakanoshima area.

The first class modern art collection of Osaka City is available to the public, until the prospective opening of the new museum in FY2021, by holding exhibitions in collaboration with other museums and enterprises.


Artrip Museum (Osaka City Museum of Modern Art, Planning Office) External links

SAEKI Yuzo, Postman, 1928 From the collection of Osaka City Museum of Modern Art, Planning Office

SAEKI Yuzo, Postman, 1928
From the collection of Osaka City Museum of Modern Art, Planning Office

Amedeo MODIGLIANI, Reclining Nude with Loose Hair, 1917 From the collection of Osaka City Museum of Modern Art, Planning Office

Amedeo MODIGLIANI, Reclining Nude
with Loose Hair
, 1917
From the collection of Osaka City Museum of Modern Art, Planning Office

KITANI Chigusa, Joruri Boat, 1926 From the collection of Osaka City Museum of Modern Art, Planning Office

KITANI Chigusa, Joruri Boat, 1926
From the collection of Osaka City Museum of Modern Art, Planning Office

Project promoting art and culture

As part of a project to promote art and culture, we hold art and culture events that bring together a variety of cultural aspects where citizens can enjoy themselves. This project is based on a plan proposed by the Arts Council which is designed to address challenges related to Osaka culture.

Empowerment of the People and Region

We are offering opportunities so that anyone can participate and get acquainted with culture. Therefore, we are aiming to support children who are full of dreams and hopes by raising individual independence and creativity.

In addition, we believe that with diverse cultural activities it allows people to connect with each other in the region to express their own unique qualities, and it also contributes to establishing a culture where we deeply respect each individual’s human rights.

Sports Promotion

Within the development of individualized and diversified ways for people to enjoy sports it can consist of people who like playing and practicing sports, watching and cheering for sports events as spectators, and volunteering in sports events. These examples are connected to the creation of a sports-related culture, which also includes generating and communicating sports information.

Japan will host major international sports events for three years in a row from 2019 to 2021, which can be referred as the "golden sports years." In anticipation of this period when there is a strong momentum for sports, we need to step up sports promotion measures.

Based on the "Osaka Prefecture’s Sports Promotion Plan" (written in Japanese) External links , we are promoting sports with a focus on creating opportunities suitable for each life stage and improving the attractiveness of Osaka through the power of sports.

Competitive Sports Promotion

International competitive sports events are beneficial to promoting sports in the community, not just because they provide opportunities to witness the performances of the world’s top athletes and motivate people to take up sport, but also because they provide the incentive for citizens to participate in sports as volunteers and other support staff.

By hosting major sports events, international competitions, and top-athlete performances, these type of contents add appeal to the city, we seek to reach out domestically and overseas.

Osaka Marathon

“The Osaka Marathon” External links is one of the largest urban marathon events in Japan with 32,000 runners passing through Osaka’s notable sights. It has become a common autumn event in Osaka, and on the day of the event, cheerleaders, taiko drummers, other support groups and also the 1,300,000 spectators in attendance enthusiastically showed their support from the sidelines. Concentrated in East Asia, international participants increase every year, and for the 4th annual event, 3,225 runners from abroad entered the event.

The Osaka Marathon is not a simple marathon because it provides a chance not only for the runners but also for the many people involved in the event to appreciate the importance of charity. The scope of popularity for this culture of charity is continually growing.

Osaka Marathon Osaka Marathon Osaka Marathon

Other international and national sports events hosted by Osaka

Osaka Mayor's Cup, World Super Junior Tennis Championships

Osaka Mayor's Cup, World Super Junior Tennis Championships

Osaka Mayor's Cup, World Super Junior Tennis Championships

Osaka Mayor's Cup, World Super Junior Tennis Championships

Osaka Mayor's Cup, World Super Junior Tennis Championships

Osaka Mayor's Cup, World Super Junior Tennis Championships

Lifelong Sports Promotion

In 2021, the year following the 2020 Tokyo Olympics and Paralympics, the Kansai World Masters Games 2021 will be held throughout the Kansai region. This international competition for lifelong sports provides a golden opportunity for us to promote these sports by motivating spectators to play sports as well.

By building a network that collaborates with sports organizations, sports organizations for the disabled, universities and businesses, we are working toward a society where people of all levels of physical strength, ages, and interests can enjoy sports throughout their lives.

As part of its effort to create sports opportunities for all life stages, Osaka City hosts “The Autumn Challenge Sports”, “Osaka Mayor's Cup: competition with each ward and citizens tournament”, and “OSAKA City Walk.”

Osaka Public Access Service (OPAS) (Written in Japanese) External links

OPAS is a public sports facilities information system that is jointly operated by Osaka Prefecture; and by the 15 cities, three towns and one village that are located in the prefecture. Those who live in or commute to Osaka City and wish to use a sports facility managed by the city can make a reservation or apply for a draw by accessing this system at any time 24 hours a day. OPAS also provides information about sports facilities, lessons and events.

The Autumn Challenge Sports

The Autumn Challenge Sports

Osaka Mayor’s Cup: Competition with each ward and citizens tournament

Osaka Mayor’s Cup: Competition with each ward and citizens tournament

OSAKA City Walk

OSAKA City Walk