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Policies of the Economic Strategy Bureau

2021年10月14日

ページ番号:529965

Contents

About the Economic Strategy Bureau

 〇 Main Management Challenges

 〇 Core Strategies to Management Challenges


Strategy

 〇 Strategy 1

  ① Creation of an ecosystem that fosters continuous innovations by utlizing Osaka's strength

  ② Revitalizing SMEs and fostering leaders to achieve economic success

  ③ Efforts to successfully host the Expo 2025, Osaka, Kansai, Japan

  ④ Attracting strategic MICE events and practicing tourism-focused urban development

 〇 Strategy 2

  ① Boosting urban appeal with tourism measures

  ② Boosting urban appeal with cultural measures

  ③ Boosting Osaka's urban appeal through sports measures

  ※ Osaka Urban Attraction Development Strategy 2025


The City of Osaka's International Network

 〇 Exchanges with Sister Cities


Duties and Responsibilities of Divisions and Departments

About the Economic Strategy Bureau

The Economic Strategy Bureau is committed to achieving sustainable economic growth in Osaka by attracting people, goods, and investments from around the world.

To achieve this major objective, the Bureau strives to not only enhance Osaka’s unique business and urban appeal, but also assist with the growth and development of companies by undertaking initiatives to support innovation that creates new value.

We are carrying out strategic efforts to address management challenges such as the following:

Main Management Challenges

  • To address the severity of increasing COVID-19 infections, various countermeasures are underway such as assisting business owners who are trying to maintain operations; supporting those who are adapting to the new normal lifestyle or new business environment; and revitalizing the local economy by organizing campaign events that encourage consumer spending and demand.

  • Refining and enhancing the business environment
  • Leveraging the accumulation and collaboration of industry, academia, and government in fields such as green energy and life sciences to support innovation in the Kansai region
  • Strengthening support measures as well as attaining enrichment in promising growth fields that Osaka specializes in 
  • Advancing a range of support policies that will help resolve management issues by facilitating goals such as strengthening the management foundation of SMEs, increasing productivity, and expanding businesses
  • Rejuvenating the regional economy with a new generation of leaders by promoting entrepreneurship
  • Promoting efforts toward the success of the Expo 2025, Osaka, Kansai, Japan別ウィンドウで開く
  • Attracting MICE events with a major impact on the economy and promoting the tourism industry to help broaden its base
  • Advancing policies related to urban appeal in tourism, culture, and sports as well as spreading information on Osaka’s urban appeal

Core strategies to address management challenges

Strategy 1: Attracting people, goods, and investments from around the world and creating new value

Osaka’s strengths at maintaining an ecosystem that can foster continuous innovations are as follows:

○   In accordance with the national government’s economic measures and Osaka Prefecture’s support measures, we check on the situations concerning local businesses. Subsequently, essential support measures will be implemented toward maintaining local business operations as well as reforming practice of business activities.

○   To create a startup ecosystem that can become one of the world’s finest in optimally fostering continuous innovations, we look to endeavor with the following strengths: 

  ・   The area’s accumulation of companies and research institutes in fields such as green energy and life sciences

  ・    Osaka’s role as the Kansai region’s core city in fostering innovation support facilities (such as the Osaka Innovaton Hub [OIH]別ウィンドウで開く)

Advancing a range of policies to strengthen the business foundation of SMEs, foster management reforms, increase productivity, and create a new generation of leaders for Osaka’s economy
  • Resolving management and technological issues

  • Developing sales channels

  • Encouraging entrepreneurship

  • Raising funds, etc.

In order to realize the utmost success of the World Expo 2025, we will carry out the following:
Expand the strategic exchange population and business market in order to revitalize the region and its economy
  • Attracting and supporting MICE events with potential that can substantially benefit the economy
  • Reinforcing urban development in tourism-focused areas that corresponds to further enhancing domestic visitor attraction and accommodating international tourist trends

Fostering innovation
(Global Innovation Conference "Hack Osaka")


Developing new sales channels
(Hosting trade fairs)

Strategy 2: Strengthening Osaka’s ability to attract people by increasing its urban appeal

  • We are revitalizing the region and its economy by optimally applying the private sector’s dynamic energy through urban appeal policies that are jointly implemented by the Osaka Prefectural and City Governments.
  • In particular, to make preparations for the “golden sports years”* with the 2020 Tokyo Olympics and Paralympics as the focal point, we are advancing policies in areas such as tourism, culture and sports which can help strengthen the city’s ability to attract visitors.

※Golden sports years refers to three consecutive years of highly anticipated international sports events that will be held from 2019 to 2021 (the Rugby World Cup 2019, Tokyo 2020 Olympics and Paralympics, and the World Masters Games 2021 Kansai別ウィンドウで開く).


    ©Osaka Convention & Tourism Bureau
    Measures related to urban appeal (tourism)


    Photo by: National Bunraku Theatre
    Measures related to urban appeal (culture)
    (Ningyo Joruri Bunraku puppet theatre)


    Measures related to urban appeal (sports)
    (Osaka Marathon)

    Strategy

    Strategy 1: Attracting people, goods, and investments from around the world and creating new value

    ①Creation of an ecosystem that fosters continuous innovations by utilizing Osaka’s strengths

    Global Innovation Creation Support Program

    For Osaka to transform into a wondrous innovation city that consolidates worldwide intellect and enables a continuous flow of innovative creations, we are working together with the Osaka Prefectural Government and business community to realize this objective. In correspondence to the national government's recruitment process on "Strategies for creation of startup system to compete with the world top ecosystems", the Keihanshin (Kyoto-Osaka-Kobe) consortium was successfully chosen to represent as a "global startup city." With the backing from the national government, here in Kansai we strive to construct a robust startup consortium that optimally leverages synergies and further promotes regional strengths in the life sciences field.

    To develop a genuine ecosystem that propels innovation, the City of Osaka aims to gather talented individuals, information, and funding from Japan and all over the globe. Thus, we implemented the Global Innovation Creation Support Program at the Osaka Innovation Hub (OIH)別ウィンドウで開く - a base for intellectual creation located within the Knowledge Capital at the Umekita area.

    As part of a mechanism to amass investors and entrepreneurs from near and afar, the aims of this facility are advancing international conferences and personnel exchanges, supporting project creation, as well as expanding industry-academia collaboration that prompts university participation. There is also the OIH Seed Acceleration Program (OSAP), which is geared to identify and accelerate the growth of promising new startups. Furthermore, we contribute to other select funds that creates synergies with our initiatives.


    An idea-pitching event at the OIH


    Global Innovation Conference Hack Osaka

    Special Zones Promotion

    We strive to take advantage of Osaka’s metropolitan potential to bolster its ability to contribute to Japan’s redevelopment and growth.

    To improve a business environment that maintains a competitive edge over other major cities of Asia and the world, we are also fully implementing in our business scene the benefits of the Japanese Government’s special zones systems such as the National Strategic Special Zone別ウィンドウで開く and Kansai Innovation International Strategic Comprehensive Special Zone別ウィンドウで開く.

    In 2014, Osaka Prefecture, Hyogo Prefecture, and Kyoto Prefecture were collectively designated as the Kansai Region, a National Strategic Special Zone. We are collaborating with the Japanese Government, other local authorities and private sector to offer regulatory reforms and tax incentives, strengthening the city’s competitiveness to achieve a favorable business environment.

    With regards to the Kansai Innovation International Strategic Comprehensive Special Zone, initiatives are being carried out in Osaka Station Zone and the Yumeshima/Sakishima Zone to build international bases that will foster innovation in the fields of medicine, the environment, and energy. The Osaka Prefectural and City Governments are jointly implementing tax measures that offer up to full local tax reduction.別ウィンドウで開く

    Introducing Osaka’s investment landscape; identifying and approaching promising companies and universities as investment recipients; and helping companies enter new markets

    Through utilizing the international network and collaborating with Osaka Business and Investment Center 別ウィンドウで開く(O-BIC, jointly founded by  Osaka Prefectural and City Governments and Osaka Chamber of Commerce and Industry), we emphasize on distributing a variety of information that relates to Osaka’s investment environment as well as creating opportunities to invite aspiring companies.

    After identifying and approaching promising companies and universities as investment recipients, we elaborate on the features of Osaka by holding corporate relocation seminars.

    In addition to establishing consultation counters for companies considering to begin a business in Osaka, we also have the Business Support Office (BSO)別ウィンドウで開く. This facility not only supports companies looking to establish a presence in the city, but it also provides information about available sites and properties.

    Osaka Investment Promotion and Support Site (INVEST OSAKA Promotional Support Site)別ウィンドウで開く


    Business consultation at O-BIC


    Business Support Office

    Enhancing the city’s international network and promoting international business exchange
    By fully utilizing the city’s international network and applying the diplomatic expertise that Osaka has accumulated up to this point, we aim to present the City of Osaka’s top-level promotions through receiving and engaging in constructive discussions with distinguished guests from abroad, as well as fostering exchanges with sister cities and other related affiliations. This as a whole inspires more business exchanges and also strengthens Osaka’s international competitiveness. 
    The City of Osaka’s International Network
    1. Sister cities / Friendship cities (total of 7)
       São Paulo, Chicago, Shanghai, Melbourne, St. Petersburg, Milano, Hamburg
    2. Friendship cooperation cities (total of 3)
       Buenos Aires, Budapest, Busan
    3. Business partner cities (total of 14)
       Hong Kong, Singapore, Bangkok, Kuala Lumpur, Manila, Jakarta, Seoul, Shanghai, Ho Chi Minh City, Mumbai, Melbourne, Tianjin, Auckland, Hamburg
    4. Sister ports / Friendship ports (total of 7)
       Port of San Francisco, Port of Melbourne, Port of Le Havre, Port of Shanghai, Port of Valparaiso, Port of Busan, Port of Saigon
    5. Overseas offices
       Shanghai Office
    Providing international business opportunities
    By utilizing global connections acquired from our business partner cities and the Shanghai Office, we aim to provide overseas information through seminars and collaborate with relevant organizations to organize business meetings with international companies. In addition, we dispatch overseas development supporters experienced in international business to assist with SME activities on the global stage.
    Reception of diplomats and guests from abroad

    When diplomats and other esteemed guests from abroad visit Osaka, we extend our best form of international courtesy to them. These meetings allow our mayor and other city officials of special positions to make top-level promotions of Osaka as well as exchange opinions on matters relating to government measures. Events such as the Kansai Diplomats Seminar allow us to reaffirm our strong friendships with the consulates-general and other international agencies situated in the Kansai region.


    Delegation Visit to Hamburg
    (Meeting with the First Mayor of Hamburg)


    Delegation Visit to St. Petersburg
    (Meeting with the Governor of St. Petersburg)


    Welcoming diplomats
    (e.g. Courtesy call with the U.S. Ambassador to Japan)


    Kansai Diplomats Seminar

    Program to foster growth and horizontal mobility of innovation personnel
    This program facilitates horizontal mobility by matching key personnel from large companies with up-and-coming SMEs and startups, fostering talent growth of those in the forefront of innovation and accelerating growth of SMEs and startups.
    Osaka Top-Runners Enhancement Program
    This program identifies and certifies projects involving products and services that have the potential to create new demand in fields such as medicine, nursing care, and health care. Coordinators are assigned to certified projects to provide ongoing, custom-tailored support in response to issues encountered at each stage of the project. We also host various events such as workshops and exchange sessions to promote the creation of new businesses by SMEs.
    IoT and Robot Business Creation Program
    Participants can learn more about IoT businesses through our 4-month program, which covers topics ranging from basic technological knowledge to business model development.
    Advanced Technology Demonstration Project Support Program
    IoT and robotics businesses can conduct trials and give demonstrations at a large multi-purpose complex known as the ATC別ウィンドウで開く, and at sports facilities used by professional teams in Maishima. We also coordinate these projects to help ensure their effectiveness by establishing consultation counters, offering professional advice, assisting with formulation of action plans, and coordinating with facility managers.
    Support for creating and fostering creative industries

    In order to help companies develop higher-added-value products and services, it is crucial to strengthen the competitiveness of creative industries such as design, advertising, and video and to foster collaboration between creative industries and other sectors. To that end, aside from implementing a variety of programs, the Creative Network Center Mebic別ウィンドウで開く was also established to help build a community of creators and companies.

    Specifically, these programs include forming creator networks, matching creators with manufacturing companies, and attracting creators through forum events. We strive to equip creators with production skills needed to initiate new businesses and to boost the sophistication and added value of existing businesses.


    Event for Creative Business Matchmaking at Mebic
    (Presentation on recruiting creators)


    A “creative salon” at Mebic

    TEQS Software Industry Plaza
    The TEQS (standing for Technology & Quest) Software Industry Plaza別ウィンドウで開く is a facility devoted to the development and creation of new businesses that incorporate the latest technologies such as IoT and robotics. Extensive support comprises accelerating projects that discover and promote the utilization of new technologies, managing rentals of incubation office spaces, and holding of seminars/workshops that foster the growth of up-and-coming talents.
    5G X LAB
    On October 1, 2020 the "5G X LAB OSAKA" consisting of exhibition/hands-on corners and experimentation lab, was established through public-private collaboration in aim of promoting 5G technology-driven businesses.

    At this facility, visitors can receive demonstrations on how 5G is applied in everyday life, as well as verifying various products and services corresponding to 5G connectivity. Business support is offered to coordinate technical matchings and expansion of co-creation objectives.
    Utilizing Osaka City University's expertise and leveraging its think-tank function

    As a comprehensive university, Osaka City University 別ウィンドウで開くoffers a variety of disciplines at eight undergraduate faculties and 11 graduate schools. As an internationally-oriented and exceptional venue for diverse research, it offers an advanced and interactive education system that advocates smaller class settings.

    The University is carrying out efforts to utilize its expertise and think-tank function so that it can serve as a new type of public university that will contribute to the greater development of Osaka.

    For instance, the OCU Research Center for Artificial Photosynthesis was established to enhance industry-academia collaboration for implementation of next-generation renewable energies. In addition, the Center for Health Science Innovation was established at Grand Front Osaka in the Umekita area. This center aims to return to society the benefits of health science research jointly conducted among industry, academia, and government.

    Furthermore, to promote advanced preventive care, the “MedCity 21, Osaka City University Hospital Division of Premier Preventive Medicine” was established at the Abeno Harukas.

    To provide an organizational basis for matching educational and research activities as well as meeting regional needs, centers for regional collaboration were opened. The Osaka City University is devoted to further strengthening the advancement of these community service initiatives. 

      Osaka City University

    • Undergraduate students: 6,598
    • Graduate students: 1,708
    • Faculty members: 734

              (as of May 1, 2020)


    Osaka City University


    Research Center for Artificial Photosynthesis
    (ReCAP)

    ②Revitalizing SMEs and fostering leaders to achieve economic success

    Support for developing management skills at the Business Innovation Center Osaka

    At the Business Innovation Center Osaka (Osaka Sangyo Sozokan), consideration is taken into account of the ever-changing  socio-economic trends and ongoing infectious disease countermeasures. Moreover, as a central base for small-medium sized enterprises, substantial efforts will be exerted to offer more optimal, fundamental services to these relevant enterprises. To offer a variety of business opportunities to SMEs and startups that aspire to pursue new business practices, we conduct programs that actively incorporate talented personnel from the private sector to help resolve management issues as well as devise management reforms.

    We also hold seminars for participants who are aspiring to start their own business, where they can obtain general knowledge on how to develop business and financial plans, and responding to challenges related to starting businesses. This type of exchange supports the creation of a new business network that encourages cordial interaction amongst participants.

    From May 2019, a contact window was established to provide information and advice to foreign nationals who are striving to start their own businesses in Osaka City. 

    Consulting program
    This program utilizes SME management consultants who provide consultation via the Internet, telephone and in person on specialized fields such as marketing, accounting and taxation, human resources and labor, intellectual property, law, and overseas business. They also provide on-site consultations for companies who are dealing with matters relating to management issues, management reforms, and management succession.
    New business creation and management reform support programs
    1.  The Business Innovation Center Osaka collaborates with financial institutions in organizing business matching programs such as business meetings, where SMEs and startups can freely develop sales channels and create business partnerships.  
    2. To tackle the challenges of new businesses, management issues, and management succession; we offer various seminars and workshops to assist managers of SMEs and startups with building skills, implementing management reforms, and handling management handovers. 
    3. In collaboration with local universities and research institutions, technical presentations and matching events are held in aim of creating new businesses as well as fostering a new generation of companies.

    Business Innovation Center Osaka
    (Osaka Sangyo Sozokan)


    Exhibition

    Funding support for SMEs

    We help SMEs build their credit rating by securing financial guarantees from the “Credit Guarantee Corporation of Osaka別ウィンドウで開く,” which was established under the Credit Guarantee Association Act, an act designated to help facilitate funding for SMEs. The City of Osaka also facilitates appropriate funding conditions by depositing funds to financial institutions.

    In fiscal year 2020, the City of Osaka distinctly implemented financial assistance such as the "Special Management Loan," "Facility-specific Investment Loan," and "Reinforced Business Continuity Loan." Also in collaboration with the Business Innovation Center Osaka, the "Business Initiation Support Fund" backs the process of opening new businesses.

    Presently, in response to the hardships imposed by the surge of COVID-19 infections, a safety net for financing guarantee is in place to assist local SMEs whose businesses were severely affected.

    Technical support by Osaka Research Institute of Industrial Science and Technology

    The Osaka Research Institute of Industrial Science and Technology別ウィンドウで開く helps SMEs solve technological issues by offering services such as technical consultations, experimental analysis, and commissioned research.

    Coordinators assigned to the Institute take the lead in organizing and implementing joint research and development projects. They also provide support for implementation so that SMEs can effectively develop new technologies and products through effective collaboration among industry, academia, and government.

    The Institute operates two facilities, the Morinomiya Center and the Izumi Center. The former is home to the Battery Development and Assessment Center, which manufactures and evaluates storage battery devices in an effort to facilitate the entry of SMEs into growth industries such as batteries and to expand their associated businesses.

    The Next-Generation Optical Device Assessment and Support Center, which is located at the Morinomiya Center, tests and evaluates a comprehensive range of optical characteristics, while an anechoic chamber at the Izumi Center is used to conduct experiments to evaluate the characteristics of electromagnetic waves.


    Osaka Research Institute of Industrial Science and Technology (Morinomiya Center)


    Battery Development and Assessment Center

    Project to support and attract new exhibitions
    To organize more business meetings and matching opportunities for SMEs that are resolute in expanding their businesses, we offer subsidies that help attract new exhibitions to the city area. This can help promote growth in the regional economy through the development of domestic and international sales channels.
    INTEX Osaka
    The Internatinal Exhibition Center, Osaka, (INTEX Osaka)別ウィンドウで開く is a multi-purpose facility that serves as a base for fostering international business exchange. Currently, promotional efforts are directed towards the hosting of large-scale international trade fairs and other diverse events. At the INTEX Osaka, we are creating opportunities to attract many attendees, as well as conduct efficient and successful business matches.
    Program for promoting Osaka's attractiveness via industrial resources
    The SMEs in our city have potential and embodies the charismatic appeal of Osaka. By extensively promoting these attributes in exhibition-based business meetings domestically and internationally, this can lead to expanding the market for SMEs. Overall this complements toward revitalizing the local economy, as well as bolstering the prominence and reputation of Osaka.
    Support accommodated to regional conditions and characteristics for shopping streets and manufacturing companies

    We offer support for programs designed to help shopping streets and other facilities ensure the safety and comfort of visitors while enhancing their ability to attract visitors.

    To enhance the shopping street associations’ ability to attract visitors, we hold seminars to promote previous programs that have successfully revitalized the shopping streets, and act as a source of information that is circulated through social media platforms. In addition, we are also committed to carrying out practical initiatives and advanced projects that stimulates inbound travel.

    Furthermore, we help secure future recruitment for the manufacturing industry by bridging relations between companies and many skilled students studying at industrial high schools.


    Tenjinbashisuji 5-chome Shopping Street


    Exchange meeting for industrial high schools and manufacturing companies

    Revitalization program for Osaka as a "City of Commerce"
    We work to encourage inbound and domestic tourists to visit locations all over the city, promote the accumulation of commercial facilities, and make local tourism more attractive through efforts to raise awareness about omotenashi (hospitality) among local merchants and to boost tourism consumption.
    Osaka Techno Master Program
    Qualified technicians or individuals with an advanced skillset for the manufacturing industry can be certified and recognized as “Osaka Techno Masters.” As Osaka Techno Masters, not only can technicians be recognized for their proficiency, but they can also organize observation tours of manufacturing plants and give lectures of their respective occupations. These efforts can expand the horizons of the next generation of leaders for the manufacturing industry.

    ③Efforts to successfully host the Expo 2025, Osaka, Kansai, Japan

    In November 2018, Osaka-Kansai was selected as the host site; and steadfast efforts are now underway to ensure that Osaka is successful in hosting the Expo 2025, Osaka, Kansai, Japan別ウィンドウで開く. A prestigious event of this magnitude would help bolster inbound tourism, create new industries for healthcare, and encourage investments in the Bay Area’s urban development project. Moreover, the World Expo will not only contribute to stimulating the economic growth of Osaka and the Kansai region, but it will also bestow a remarkable opportunity for us to zealously display all the charming aspects of our city to the entire world.
    Overview of Expo 2025 Osaka, Kansai, Japan
    • Theme: Designing Future Society for Our Lives
    • Sub-themes: (1) Saving Lives
                         (2) Empowering Lives
                         (3) Connecting Lives
    • Host Venue:  Yumeshima (Konohana-ku, Osaka)
      *Area about 155 hectares
    • Event Duration: April 13 to October 13, 2025 (184 days)
    • Anticipated number of attendees: About 28 million
    • Projected Economic Benefits (Projected value) : About ¥2 trillion
      *The projected event costs and economic benefits have been calculated at the rate of USD = JPY 110 based on the Bid Dossier (candidate application and related documents).

    Conceptual image of Expo site
    (Reference from the Ministry of Economy, Trade and Industry)

    ④Attracting strategic MICE events and practicing tourism-focused urban development

    Attracting strategic MICE events
    In aim of expanding tourism consumption and creating opportunities for business and innovation, the City of Osaka collaborates with the Osaka Prefecture, business community, Osaka Convention & Tourism Bureau別ウィンドウで開く, and MICE-related facilities to attract strategic MICE events.

    Moreover, to help restart socio-economic activities that were suspended due to the COVID-19 pandemic, the INTEX Osaka別ウィンドウで開く, one of Japan's grandest exhibition venues will offer facility rentals at half the rate to stimulate more opportunities to hold MICE events in the future.
    Osaka Convention & Tourism Bureau's promotion of tourism development
    The Osaka Convention & Tourism Bureau別ウィンドウで開く holds a fundamental role in carrying out necessary measures to help attain the economic prowess of Osaka through the gradual increase of visitors and overnight stays.
    Promoting Wi-Fi, renewing tourism-related information and signage
    The Osaka Convention & Tourism Bureau 別ウィンドウで開くis promoting the installation of Osaka Free Wi-Fi access points throughout various locations such as major sightseeing destinations and transportation terminals. For instance, when updating signage that are situated at popular tourist attractions, the organization is earnestly working toward providing the most convenient and easily accessible information in nearby areas.
    Strengthening tourism marketing and research (promoting an Osaka DMO)

    The Osaka Convention & Tourism Bureau別ウィンドウで開く will be the main organization that leads in promoting strategic marketing initiatives that includes the collection and analysis of information describing tourist trends and needs. Moreover, by fostering specialized personnel, this can contribute to bolstering the capabilities of the Osaka Convention & Tourism Bureau’s to function as a Osaka DMO*.

    Strengthening the efficiency of promotional means
    In collaboration with the Osaka Convention & Tourism Bureau別ウィンドウで開く, we are developing strategic promotions to support domestic and international travelers. To reinforce information circulation methods, we are utilizing a range of promotional tools such as creating multilingual, electronic guidebooks and enhancing website services.

    *DMO: Stands for “Destination Marketing/Management Organization, meaning an organization that serves to develop tourism attractions from a destination management perspective. In addition to formulating and implementing tourism strategies based on marketing, DMOs fulfill a coordinative role in which they facilitate consensus-building among a broad range of concerned parties within the region.

    OSAKA-INFO別ウィンドウで開く: Information about Osaka tourism, events, etc.

    Strategy 2:Strengthening Osaka’s ability to attract people by increasing its urban appeal

    ①Boosting urban appeal with tourism measures

    Promoting “Water” and “Light” in urban development
    The public and private sectors are pursuing waterfront urban development opportunities that promote the growth of Osaka’s identity, “City of Water”, as the pillar of the city’s tourism and urban appeal. Currently, collaborative efforts are turned towards revitalizing waterways transportation and incorporating boats in the bustling waterfront landscapes.
    Festival of Lights in Osaka
    To attract tourists and private investors local and abroad; the OSAKA Hikari-Renaissance別ウィンドウで開く*1 and the Midosuji Boulevard Illumination別ウィンドウで開く*2 are acting as the core events in a public-private consolidated effort with the private sector’s local programs to present the Festival of Lights in Osaka別ウィンドウで開く.

    ※1 OSAKA Hikari-Renaissance: A variety of light-themed attractions through illumination installations across the area from around Osaka City Hall to Nakanoshima Park
    ※2 Midosuji Boulevard Illumination: Illumination installations aimed at a fresh appeal and brand image across a 4km long area of Osaka’s symbolic street, Midosuji Boulevard

    OSAKA Hikari-Renaissance
    (Osaka City Central Public Hall Projection Mapping)


    OSAKA Hikari-Renaissance
    (Miotsukushi promenade)

    Transforming the Osaka Castle Area into a tourism hub

    Various programs are pursued to further enhance the appeal of the Osaka Castle Park Area別ウィンドウで開く and ultimately transforming it into a tourism hub. These include introduction of a privately operated park management organization (PMO*) responsible for administration and operation of the park; as well as implementation of the facility dedicated to excavation and exhibition of the original Osaka Castle stone wall constructed by Toyotomi Hideyoshi (the Toyotomi Hideyoshi Ishigaki Stone Wall Project).

    *PMO: Stands for Park Management Organization, referring to a private entity responsible for administration of the park and implementation of new public relations appeal programs.


    The Osaka Castle Tower


    Exhibition facility for Toyotomi Hideyoshi’s stone wall
    (artist's rendering)

    Revitalizing Midosuji Boulevard
    Traffic lanes of Midosuji Boulevard are closed to create a pedestrian-only zone for an array of events to demonstrate the grandeur of Osaka’s symbolic street to audiences local and abroad.

    Midosuji Autumn Party
    (Midosuji Runway)


    Midosuji Autumn Party
    (PR booth)

    Boosting Tennoji Park and Zoo appeal
    To enhance the Tennoji Park & Abeno District's capability to attract visitors, as well as showcase this local destination as a refined brand, the City of Osaka has entrusted the park's entrance and other relevant areas under private management. In addition, other projects incorporating private ingenuity is underway to transform the Tennoji Zoo gate area into a more energetic venue.

    Tenshiba


    The renovated Tenshiba Gate area
    tenshiba i:na

    Improving Osaka/Umeda Station area signage
    The Osaka Station and Umeda Station area is home to sightseeing destinations and major transport nodes that are traversed by large numbers of travelers. Unfortunately the current absence of signage standardization & continuity in the area is compounding on a pre-existing challenges such as complex layouts and confusing corridors. To earnestly address these challenges, the City of Osaka will be coordinating with local businesses to smoothly integrate signage design language and provide a pleasant use-friendly experience for domestic and international visitors.
    Improving tourist hospitality
    To accommodate international tourists coming to Minami area, traffic staff are assigned to chartered bus boarding spaces at Nippombashi to facilitate better travel guidance to nearby parking spaces.
    Travel Service Center SHIN-OSAKA
    For JR Shin-Osaka station, to serve as a gateway for overseas tourists, the Travel Service Center SHIN-OSAKA別ウィンドウで開く was established to provide convenient tourism-related resources and multilingual support.
    Information transmission on the attractiveness of Japan Heritage Sites
    Osaka has been certified as one of the sites linked to the Kitamae-Bune Sea Routes. The municipalities concerned work together to implement various projects regarding the story of the Kitamae-Bune Sea Routes which comprises circulating information, creating public awareness, developing human resources, and conducting research via surveys. The City of Osaka also implements its own unique projects to publicize to its residents the Kitamae-Bune and cultural assets of the city that form this story, thereby conveying the captivating qualities of Osaka as a port on the Kitamae-Bune shipping routes.

    ②Boosting urban appeal with cultural measures

    Nakanoshima Museum of Art, Osaka Development Project

    Taking advantage of the city’s prestigious artwork collection, the new art museum is scheduled for a 2021 opening, when it will demonstrate an allure unfamiliar to the works exhibited in the Osaka City Museum of Fine Arts別ウィンドウで開く and the Museum of Oriental Ceramics, Osaka別ウィンドウで開く.

    The new facility will contribute to revitalizing the city's urban appeal from the historically and culturally affluent Nakanoshima.

    Artrip Museum (Osaka City Museum of Modern Art, Planning Office)別ウィンドウで開く


    Conceptual image of completed Nakanoshima Museum of Art, Osaka


    Amedeo MODIGLIANI
    Reclining Nude with Loose Hair, 1917
    From the collection of Nakanoshima Museum of Art, Osaka, Planning Office

    Nakanoshima Children's Book Forest Management Project

    The Nakanoshima Children's Book Forest別ウィンドウで開く situated in the heart of Nakanoshima Park, officially opened on July 5, 2020, thanks to the commendable contribution made by renowned architect, Mr. ANDO Tadao. Children who visit can encounter various kinds of books and cultures. On all three floors of this facility, the walls will be encompassed with bookshelves that consist of over 18,000 books including donated ones. Visual references and objects will be on display which will surely offer a new, captivating appreciation for books.


    Nakanoshima Children's Book Forest (exterior)


    Nakanoshima Children's Book Forest (interior)

    Boosting the Osaka City Museum of Fine Arts’ appeal
    Home to an extensive collection of priceless artworks housed in a building registered as a Tangible Cultural Property by the national government, the Osaka City Museum of Fine Arts別ウィンドウで開く is one of Japan's leading museums and a core facility of the Tennoji/Abeno Area.

    In order to fortify the museum's future viability as a major tourist destination, a series of maintenance and functional improvements will prove to be vital before realizing the status as a modernized facility. To that end, the City of Osaka plans to draw up a basic design for a large scale renovation project. Along with continuous restoration of the artistic cultural assets belonging to the people of Osaka, we strive to create new outlets to increase the exposure of these collections, and in turn advancing the museum's tourist hub functionality to a new level.

    Information on Osaka Museums別ウィンドウで開く

    Osaka City Museum of Fine Arts


    Osaka City Museum of Fine Arts (central hall)

    Osaka Traditional Performing Arts Revitalization Project
    By stimulating cultural organizations’ content creation, the City of Osaka is working to achieve a discovery anew for regional appeal and tourism resources that harmonize with Osaka’s traditional performing arts, as well as to bridge the economic and artistic-cultural growth of Osaka.
    Traditional performing art, Bunraku, Revitalization Project

    Events are being arranged for the public to freely enjoy performances of classical performing arts such as Ningyo Johruri Bunraku (puppet theater), which has been designated an Important Intangible Cultural Properties by the Japanese government and an Intangible Cultural Heritage by UNESCO別ウィンドウで開く.


    Cooperation: Ningyo Johruri Bunraku Theater
    The Ningyo Johruri Bunraku (puppet theater) play - Hiraganaseisuiki Sakaronodan


    Cooperation: Ningyo Johruri Bunraku Theater
    The Ningyo Johruri Bunraku (puppet theater) play - Nininsanbaso

    ③Boosting Osaka’s urban appeal through sports measures

    Maishima Sports Revitalization Program
    The Maishima Sports Promotion Program Council, consisting of professional sports teams based in Maishima (including Osaka Evessa basketball team, the Orix Buffaloes baseball team, and Cerezo Osaka soccer team) and other related organizations, is involved in efforts to promote sports and create new sports-related industries, including publicizing Maishima’s appeal via its website and social media; conducting a one-day sports hands-on program, and providing volunteering opportunities.
    Osaka Marathon

    Osaka Marathon別ウィンドウで開く is one of Japan's grandest urban marathon races where over 30,000 runners traverse in a course throughout Osaka's prominent sites. A diverse range of subsidiary events are held in conjunction to appeal to spectators alike. This competition bestows the path to socio-economic revitalization and advancement of tourism-centered measures.

    Moreover, all individuals involved also have meaningful opportunities to perform meaningful charity work with local charities.

    From the 1st Osaka Marathon and up to the most recent, over 1 million roadside spectators have attended, and the number of international runners have been gradually increasing every year.

    To heighten the urban attractiveness and sustainable capability of the 9th Osaka Marathon in 2019, Osaka Castle Park was designated as the finish line for the new race course.

    The Osaka Marathon別ウィンドウで開く


    The Osaka Marathon


    The Osaka Marathon
    (in front of Osaka City Central Public Hall)

    Preparing for the Tokyo 2020 Olympic and Paralympic Games
    Sports tournaments and showcase events are being organized to stimulate interest for the sports realm which paves momentum leading up to the Tokyo 2020 Olympic and Paralympic Games.
    Showcase Event(s) Correlating to Global Sports Occurrences
    For fiscal year 2020, the Osaka Castle Triathlon別ウィンドウで開く was held in October with the intention of driving momentum toward the Tokyo 2020 Olympic and Paralympic Games.
    Host town-related exchange programs

    By registering with the national government as a participating host town and providing pre-games training camp facilities to Olympic teams, the City is also expanding its global presence through sports and international cultural exchanges with visiting athletes.

    • Country of registration: Australia
    • Date of registration: December 9, 2016

    In February of fiscal year 2018, an exchange session was held (at the Nagai Sports Center for Persons with Disabilities) with Australian athletes participating in the 2019 International Women’s Wheelchair Basketball Friendship Games Osaka Cup.

    Preparing for the World Masters Games 2021 Kansai

    The Kansai World Masters Games 2021 will be held throughout Kansai region in 2022. The closing ceremony is scheduled to take place in Osaka City. Success will not only be crucial in restoring the fervor of sports locally but also exhibiting the best of Osaka through international exchanges.

    World Masters Games 2021 Kansai別ウィンドウで開く

    ※Osaka Urban Attraction Development Strategy 2025

    The City of Osaka’s International Network

    Exchanges with Sister Cities

    Through the city’s extensive international network of sister/friendship cities, friendship cooperation cities, business partner cities, and other international affiliations, the City of Osaka aims to promote various exchanges across the cultural, sports, human resources, and business fields.

    Sister Cities / Friendship Cities

    The City of Osaka is currently affiliated with seven total sister/friendship cities including São Paulo (Brazil), Chicago (USA), Shanghai (China), Melbourne (Australia), St. Petersburg (Russia), Milan (Italy), and Hamburg (Germany), and is broadly conducting various exchanges.

    Every 5 years, commemorative exchanges, such as delegation visits, are held during the anniversary of a sister / friendship city affiliation to reaffirm closer relations.

    The sister city affiliations also act as catalysts to stimulate exchanges of individual, organizational, and corporate-levels in respective fields, such as business, technology, education, culture, and sports. With the foundation firmly established upon involvement and cooperation ingrained to the citizen-level, the City of Osaka can confidently focus on maintaining prosperous relationships with our sister cities by building on the mutual understanding and trust.


    São Paulo (Brazil)
    October 27, 1969 / Sister City Affiliation


    Chicago (USA)
    November 9, 1973 / Partner City Affiliation


    Shanghai (China)
    April 18, 1974 / Friendship City Affiliation


    Melbourne (Australia)
    April 24, 1978 / Sister City Affiliation


    St. Petersburg (Russia)
    August 16, 1979 / Sister City Affiliation


    Milan (Italy)
    June 8, 1981 / Sister City Affiliation


    Hamburg (Germany)
    May 11, 1989 / Friendship City Affiliation

    Friendship Cooperation Cities

    The Friendship Cooperation City affiliations were first introduced in 1998 with the goal of exchanging ideas and information on a city-level in areas of common metropolitan agendas, such as sports promotion, culture, tourism and environmental challenges.

    • Buenos Aires (Argentina)
        June 1, 1998 / Friendship Cooperation City Affiliation
    • Budapest (Hungary)
        September 8, 1998 / Friendship Cooperation City Affiliation
    • Busan (South Korea)
        May 21, 2008 / Friendship Cooperation City Affiliation

     

    Business Partner Cities

    In 1988, the Business Partner Cities (BPC) affiliation was introduced to help facilitate greater economic exchanges between cities through the leadership of local governments. The BPC network is based mainly in the Asia-Pacific region and allows small and medium-sized enterprises (SMEs) from Osaka to explore potential business activities in the global market. This dynamic network aims on increasing private sector-level exchanges and advancement between all the affiliated cities.

    • Hong Kong (China)   
       Affiliation Date: March 11, 1988
       Affiliation Partner: Hong Kong Trade Development Council
    • Singapore
       Affiliation Date: February 1, 1989
       Affiliation Partner: Enterprise Singapore
    • Bangkok (Thailand)
       Affiliation Date: June 16, 1989   
       Affiliation Partner: The Thai Chamber of Commerce
    • Kuala Lumpur (Malaysia)   
       Affiliation Date: August 10, 1989   
       Affiliation Partner: City of Kuala Lumpur
    • Manila (The Philippines)   
       Affiliation Date: October 27, 1989   
       Affiliation Partner: City of Manila
    • Jakarta (Indonesia)   
       Affiliation Date: April 13, 1990   
       Affiliation Partner: Jakarta Chamber of Commerce & Industry
    • Seoul (South Korea)   
       Affiliation Date: September 4, 1992   
       Affiliation Partner: The Korea Chamber of Commerce & Industry
    • Shanghai (China)  
       Affiliation Date: July 5, 1995   
       Affiliation Partner: Shanghai Municipal Commission of Commerce
    • Ho Chi Minh City (Vietnam)   
       Affiliation Date: May 27, 1997   
       Affiliation Partner: People's Committee of Ho Chi Minh City
    • Mumbai (India)   
       Affiliation Date: May 12, 1998   
       Affiliation Partner: IMC Chamber of Commerce & Industry
    • Melbourne (Australia)   
       Affiliation Date: June 2, 1999  
       Affiliation Partner: City of Melbourne, Australian Industry Group
    • Tianjin (China)   
       Affiliation Date: June 15, 2004  
       Affiliation Partner: Tianjin Commission of Commerce
    • Auckland (New Zealand)  
       Affiliation Date: February 2, 2009  
       Affiliation Partner: Auckland Regional Chamber of Commerce
    • Hamburg (Germany)  
       Affiliation Date: September 23, 2019  
       Affiliation Partner: Hamburg Chamber of Commerce

    Memorandum of Understanding (MOU)

    The City of Osaka, according to its core policies, has decided on various exchange themes and is engaging in strategic exchanges with several cities overseas.
    Agreement & Memorandum of Understanding (MOU) with Affiliated Cities
    City (Country)DateContent
    Nanjing City (China)July 2010Cooperation in tourism and environmental fields
    Shenzhen City (China)July 2010Exchanges in economic and environmental fields
    Ho Chi Minh City (Vietnam)July 2011Cooperation in the water and environmental sectors
    Yangon City (Myanmar)September 2014Cooperation in urban infrastructure development
    City of Nantes (France)April 2017Friendship castle agreement
    Melbourne (Australia)March 2018Sister street agreement
    Chicago (USA)June 2018Sister street agreement
    Quezon City (the Philippines)August 2018Cooperation toward the realization of a low-carbon city
    Dalian City (China)January 2019Exchanges in economic and other fields
    Agreement & Memorandum of Understanding (MOU) with Affiliated Institutions

    Institution (Country)

    Date

    Content

    Embassy of Denmark (Denmark)

    June 2011

    Cooperation in robot technology, environment, energy, and design

    Fraunhofer Institute for Manufacturing Engineering and Automation IPA (Germany)

    July 2010

    Cooperation in information exchange and joint public relations activities, joint workshops and symposia, and joint research and development projects

    Sister Ports / Friendship Ports

    Since ancient times, Osaka has played a major role in cultural exchange and trade through the vigorous flow of transport from its ports to mainland China and the Korean Peninsula. Presently, the Port of Osaka has affiliations with seven sister ports abroad, and is striving to carry out various exchange projects to exhibit international goodwill and foster prosperous relations.

    • Port of San Francisco (USA)
    • Port of Melbourne (Australia)
    • Port of Le Havre (France)
    • Port of Shanghai (China) (friendship port treaty)
    • Port of Valparaiso (Chile)
    • Port of Busan (South Korea)
    • Saigon Port (Vietnam)

    Overseas Office

    The City of Osaka has an overseas representative office tasked with strengthening the gathering and sharing of information and exchanges across fields such as business, culture, and tourism.

      Osaka Shanghai Office (大阪政府上海事務所)別ウィンドウで開く

    • Area: China
    • Address: Room 407, Shanghai International Trade Center, 2201 Yan An West Road, Shanghai, 200336 People’s Republic of China (大阪国際経済上海事務所  中華人民共和国  200336  上海市延安西路2201号  上海国際貿易中心407室)
    • Phone: +86-21-6275-1982
    • Fax: +86-21-6275-1983
    • Email: dabanshi@osakacity-sh.com

    Creating and maintaining a living environment hospitable to residents of all nationalities

    With eyes set on creating a welcoming environment that allows for foreign nationals to seamlessly transition into work-life in Osaka, the Osaka International House Foundation別ウィンドウで開く, an international exchange facility, is providing consultation and information to foreign nationals; realizing multicultural coexistence in society; facilitating citizen-level international exchange and understanding; disaster support for foreign residents; and fostering the education for leaders who will further globalization.

    Duties and Responsibilities of Divisions and Departments

    The following is the organizational structure of the Economic Strategy Bureau:
    DivisionDepartmentDuties and Responsibilities
    Planning
    and
    General
    Affairs
    Division
    General
    Affairs
    Department
    Managing personnel, accounting, procurement and administration
    Supporting University Public Corporation Osaka
    Planning
    Department
    Managing comprehensive planning and research related to economic strategy and publicizing information about the Bureau's operations
    Facilities
    Maintenance
    Department
    Inspecting, planning, and renovating to conserve bureau facilities
    Inspecting, designing layouts and constructing electro-mechanical equipment for bureau facilities
    Tourism
    Division
    Tourism
    Department
    Comprehensive planning, researching and coordinating tourism policies
    Carrying out projects related to tourism promotion
    Comprehensive planning, researching and promoting events that improve the attractiveness of Osaka Castle, Tennoji Park and Zoo Area
    Analyzing the history of Osaka Castle and curating historical items such as samurai swords and armor originating from the Toyotomi Period
    Planning and promoting events that boost the city's urban appeal
    Planning and promoting events that boost the appeal of the waterfront
    Cultural
    Affairs
    Division
    Cultural
    Affairs
    Department
    Spreading and enhancing citizen culture
    Promoting art and entertainment
    Managing the Nakanoshima Children's Book Forest
    Supporting measures of the Administrative Agency for Osaka
    Managing development of Nakanoshima Museum of Art, Osaka
    Sports
    Division
    Sports
    Department
    Conducting comprehensive planning and research of sports-related measures, as well as associated communication and coordination
    Hosting sports events and promoting citizen interaction with top athletes
    Hosting sports events
    Managing sports facilities
    Managing the Osaka Marathon
    Business
    and
    International
    Promotion
    Division
    Business
    Promotion
    Department
    Promoting business establishments and investments
    Promoting Special Zones
    International
    Affairs
    Department
    Planning internationalization measures and fostering economic exchanges
    Promoting inter-city level exchanges
    World Expo
    Promotion Office
    Promoting efforts toward the hosting of the International Exposition
    Industrial
    Promotion
    Division
    Industrial
    Promotion
    Department
    Promoting industry
    Planning and coordinating support measures for SMEs
    Overseeing the management of facilities under its jurisdiction
    Promoting commerce
    Facilitating implementation of the Act on the Measures by Large-Scale Retail Stores for Preservation of Living Environment
    Promoting urban model agriculture
    Planning economic countermeasures that respond to consumption tax rate fluctuations
    SME
    Business
    Support
    Department
    Supporting SME business development and business startups
    Providing financial counseling and managing public low interest loan programs for SMEs
    Global
    Innovation
    Department
    Conducting research, planning and coordinating science and technology promotion measures
    Creating and implementing programs in growth fields
    Weights and
    Measures
    Inspection
    Office
    Inspecting measuring instruments, providing guidance, and conducting on-site inspections for measurement techniques

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